
Meet Flora

Meet our Founder & Designer

"I just want to say Thank You Mom!!!"
Or at least that’s what Giulietta Octavia believes, especially when she decided in her early 30s to become a mom— right in the middle of her education to become an acupuncturist, a lifelong goal. And at eight and half months pregnant, Giulietta took her State Board Exams. “I felt like she was my lucky charm,” she explains. “I sailed through the exams knowing I had a bigger project. I got the letter that I passed shortly after my daughter, Hazel, was born. It's kind of like my professional life and my life as a mother, started at the same time.”...

Enjoying the Dog Days of Summer
We recently caught up with Amy Hoban at her Venice Beach bungalow. She is the Creative Director of the home goods purveyor Parachute. Amy's music tastes vary, but for a dinner party she likes a mix of emerging artists and old classics. Etta James to start, then some Arcade Fire, Bon Iver, and of course, Bowie. Amy believes a few essentials are needed for a great dinner party: a signature cocktail and great table linens. The table should include greens like silver dollar eucalyptus and small clover flowers. Cut them down so they don't over power the table and people...