Ulrich Conrad Simpson, the founder of Mi Cocina, is a visionary who has skillfully shifted from iconic American sportswear to culinary design. With more than 30 years of experience collaborating with renowned international brands such as Ralph Lauren, Tommy Hilfiger, Diane Von Furstenberg, Caterpillar, and Coach, Ulrich's dedication to quality, craftsmanship, and the development of lifestyle brands has consistently been his foundation.
In 1999, he introduced the U.S. to his premium jeans collection, showcasing his commitment to American craftsmanship and authenticity. Yet, it was the arrival of his daughter, Gabriella, that motivated a shift toward the kitchen, leading to the founding of Mi Cocina. Cooking for his daughter inspired Ulrich to uphold traditions in the kitchen with his own family, sparking a deeper appreciation for meaningful creation.
This passion led him to spend time between San Francisco and the Sea Ranch, camping and traveling along the California coast. The coastal life offers a striking contrast to the energy of the city. It constantly inspires his designs, blending the balance of urban energy and seaside tranquility.
Mi Cocina reflects Ulrich’s deep connection to the Sea Ranch community, which is celebrated for its minimalist architecture and natural beauty. Inspired by its clean lines, integration with nature, and tranquil color palette, Ulrich designed a collection combining modern aesthetics and everyday functionality. The clean lines of Mi Cocina’s designs echo the minimalist architecture of the Sea Ranch, while its earthy tones reflect the coastal palette surrounding his family’s adventures.
Ulrich’s ability to bridge industries with cross-disciplinary thinking and creativity has been key to Mi Cocina’s success. Today, he continues to innovate in the culinary space, drawing from his diverse experiences to craft a brand that reflects his unique vision and dedication to excellence. As Mi Cocina grows, Ulrich remains committed to creating products that bring people together, honoring tradition, innovation, and culture.
