Meet Rachel

With a background in the fashion industry, Rachel Konte now uses her eye for design to run a coffee business with her husband. She shared with us how her extensive experience in other creative fields has prepared her for her influential role in Red Bay Coffee, and how she continues to find new ways to feel inspired and proud of her work. 

How many years have you been in the business and how has your experience impacted your approach to your creative endeavors?

I have been the Chief of Brand for Red Bay Coffee for the last 10 years, as this is also the business my husband and I founded in 2014. However, my background is in fashion and the denim apparel industry, with 18 years of experience as a designer and later Design Director for Levi Strauss & Co in Europe and in the USA. I am using everything I learned from my years in the corporate design world and applying it to my job in the coffee industry. To be honest, working with the production of Indigo is not that different from working with the production of coffee. I think when you are in the field of producing the products you sell, there are a lot of similarities.